CUC Mortgage Unveils New Brand Identity

Contact: Public Relations Coordinator (800) 342-9835 ext. 8130

(October 30 – Albany, NY) — CUC Mortgage Corporation today unveiled an across-the-board transformation of its corporate identity. This significant milestone in the organization’s history comes as it expands into the Pennsylvania market.

The new brand identity includes a new logo, product materials and a revamped and enhanced website. The improved site features upgrades to make managing mortgage portfolios easier for credit union clients and their members. It also includes daily mortgage news from three premier online publications: Mortgage News Daily, Mortage Daily and CNN Money.

“As we expand into new markets we wanted to make sure that our brand was growing with us,” said Richard Maxstadt, SVP/COO of CUC Mortgage. “Our new look is more contemporary, lively, an ideal identity in today’s mortgage marketplace.”

Maxstadt also emphasized that while the brand is new, some things won’t change, CUC Mortgage will continue to be a trusted partner to credit unions, helping them meet the unique needs of their members with customized mortgage products. “Our new tagline articulates those benefits best: CUC Mortgage is ‘the home of custom-built mortgage programs.’”

CUC Mortgage, headquartered in Albany, NY and licensed in New York, New Jersey, Connecticut, New Hampshire, Pennsylvania and Vermont, is a full-service mortgage corporation committed to serving credit unions in the greater Northeast. Every aspect of the organization’s mortgage program, which promotes growth and increased revenue, is customized to meet the unique needs of credit unions and their members’ dreams of home ownership. To learn more about CUC Mortgage, established in 1987, visit www.cucmortgage.com.